Family Business Wiki's Town Square

Family Business Wiki's TOWN SQUARE

A 3rd gen family member, with whom I consult, recently expressed his enthusiasm about a book entitled The Power of Who. At first I was puzzled since the focus appeared to be about using your network of close friends to secure a job. The author’s initial premise (the people who know you and like you are much more likely to help you than some acquaintance separated by more than three-degrees-of-separation) seemed obvious if not simplistic. However, as I read on, it became clear that the author’s premise was much deeper and therefore so meaningful for my client.
Bob Beaudine, the author, drives the reader to consider more carefully our view of ourselves, our view of our relationships and our approach to pursuing satisfaction. The book is about building genuine relationships and asking those who are already in our cheering squad for help in identifying our strengths and passions. Without resorting to psycho-babble, Beaudine outlines a process for defining self through self-reflection and through inquiry of others.
He points out that whether we are discussing losing a job or some other awkward moment in our lives, "..you don't feel comfortable talking to your friends and telling anyone about this. So you slide to a bunker alone." Effectively, we cut ourselves off from those who best know us and our potential. The antidote, according to Beaudine, is to turn to those who know us, and who we really are, and to focus on who we ultimately want to be.
If you pick up this little book, I encourage you not to be put off by the first couple of chapters. However, once past that hurdle and upon appreciating the larger message, I believe you will find that the author offers foundational principles that are easily understood. His enthusiasm and warmly presented stories bring these key concepts to life. You and your clients will remember his stories long after the book is returned to the shelf.
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