Family businesses have enormous challenges. However, in my opinion, the media and business culture paint a picture of a one-way street of instruction and strategy from non-family business strategy to family business. Looking at baseline cultural issues of greed, favoritism and deception, non-family organizations can learn from families in business. Every challenge for a family in business has a counterpart in the non-family organization. My goal is to counter the general perception that business teaching minus the inherent relationship principles taught by families in business should be normative. Meaningful relationships practiced by a family in business and applied in non-family organizations can be the best frontline defense against greed, favoritism and deception. Any thoughts?