Hi Subhojit: I would recommend the work of Dan Schwabel. His web site is www.personalbrandingblog.com . He seems to be the "guru" of using Twitter, Facebook etc. for marketing purposes.
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Regarding online family business resources, you might check out the UMass Amherst family business center and Family Business Experts and FamBiz.com . Our web site Family Business Wiki is just getting started building a Wikipedia-like family business encyclopedia.
Thanks for joining the Wiki -- and I look forward to hearing from you! Don
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